Privacy Policy
Last updated: February 13, 2026
DevOrbit Labs ("we," "our," or "us") built the Broomly app as a freemium application. This Privacy Policy explains how we collect, use, and protect your information when you use our application.
1. Information We Collect
1.1 Information You Provide
Broomly is designed with a privacy-first approach. We do not require you to create an account or provide personal information to use the app.
1.2 Automatically Collected Information
We may collect anonymous usage analytics through Mixpanel to improve our app experience. This includes:
- App usage patterns (features used, scan counts)
- Device type and iOS version
- App performance data (crash logs, load times)
- Subscription status
We do not use Apple's App Tracking Transparency (ATT) framework or collect any IDFA (Identifier for Advertisers). We do not track you across other apps or websites.
1.3 Information We Do NOT Collect
- Your photos, videos, or media content
- Your contacts or contact information
- Your calendar events or entries
- Your location data
- Your advertising identifier (IDFA)
2. How Your Data Is Processed
All processing happens locally on your device. Broomly analyzes your photos, videos, contacts, and calendar entries entirely on your iPhone. No media, contacts, or calendar data is ever transmitted to our servers or any third-party service.
Specifically:
- Photo duplicate detection uses on-device perceptual hashing
- Similar photo detection uses Apple's on-device Vision framework
- Blurry photo detection uses on-device image quality analysis
- Video compression is processed entirely on your device
- Contact and calendar analysis runs locally
3. Third-Party Services
Broomly uses the following third-party services:
- RevenueCat: For subscription management. RevenueCat processes your purchase information through Apple's App Store. Please review RevenueCat's Privacy Policy.
- Mixpanel: For anonymous usage analytics only. No personally identifiable information is shared. Please review Mixpanel's Privacy Policy.
- Apple iCloud (CloudKit): If you choose to enable iCloud sync, your app preferences and scan history may be synced across your devices using Apple's CloudKit. This data is protected by Apple's privacy policies.
4. Data Storage
App preferences and scan session data are stored locally on your device using Core Data. If iCloud sync is enabled, this data may be synced to your other Apple devices through Apple's CloudKit infrastructure, which is encrypted in transit and at rest.
5. Subscriptions and Payments
Payments are processed entirely through Apple's App Store. We do not collect, store, or have access to your payment information, credit card numbers, or Apple ID. Subscription management is handled through RevenueCat's SDK, which communicates directly with Apple's servers.
6. Children's Privacy
Broomly is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us so we can promptly delete it.
7. Data Security
Since your personal data (photos, contacts, calendar) never leaves your device, it remains protected by your device's built-in security features, including Face ID/Touch ID authentication that Broomly supports. We employ industry-standard security measures for any anonymous analytics data we do collect.
8. Your Rights
You have the right to:
- Access the anonymous data we collect about your app usage
- Request deletion of any analytics data associated with your device
- Opt out of analytics by contacting us
- Disable iCloud sync at any time in the app settings
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. Your continued use of the app after changes constitutes acceptance of the updated policy.
10. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at: